What if your Website consume (much) more than you thought?

Spoiler: a little surprise awaits you at the end of this article.

Your website serves you every day.
But have you ever wondered what it costs you? Besides your web host, of course…

A heavy website isn’t just a technical problem.

When faced with a slow-loading site, you’re losing more than just time.

As the website owner, especially an e-commerce website, you also lose:

• Customers;
• Reputation linked to your brand image;
• Quality search engine ranking;
• Conversions.

It’s estimated that 40% of users leave a page if it takes more than 3 seconds to load… That’s a lot of missed opportunities.

Your underperforming website also has a high environmental impact on PCs, terminals, networks, and servers. Indeed, the web consumes a tremendous amount of water and energy.

Why contribute to this?

Eco-design of websites: what is it?

Fortunately, there is a way to get back on the right track.
You can have your website audited for eco-design and performance.

This audit, which can be conducted by us in close collaboration with you, aims to analyze the hidden aspects of your website and uncover areas for improvement.

Implementing eco-design practices and improving your website’s performance will allow you to:

• Increase your website’s performance = speed, lightness, efficiency,
• Generate more opportunities with your customers and visitors,
• Design better navigation comfort and speed for your customers,
• Achieve better web search engine ranking,
• Reorganize information to focus on the essentials,
• Obtain optimized images and a clean design,
• Generate fewer requests that slow down your website,
• Reduce your environmental impact.

An accessible yet underestimated lever

A performance and eco-design audit isn’t just for developers or high-traffic sites.
It’s an accessible tool, even for those without a technical background, due to its practical nature. And of course, we are here to support you and propose accessible solutions.

Here’s what you can gain from it:

• Improvements to increase speed and visibility
• Identification of sources of slowness and superfluous elements that waste resources and consume energy
• More opportunities and customers
• Greater retention and better user experience
• The opportunity to align your values and concerns with concrete actions
• Digital lightness and sobriety without losing your identity
• A contribution to a light and fast web, benefiting many people: those with poor network coverage, inside a building or living in rural areas, those with prepaid plans, those using old electronic devices, etc. They will thank you!

Ask yourself the right question.

Could my website be hindering my sales and opportunities?

Don’t waste your time and money on communication campaigns while your site is struggling. Its slowness and heaviness can deter many visitors, despite your efforts to attract them to your page.

Auditing your website is the first step towards more efficient, light, and fast digital performance. And it won’t drive your customers away.